Work Portfolio

In-house design is a very powerful resource
for a company and an in-house designer,
a powerful person. He/she has the key to
turnaround the design and eventually the
brand and what helps him/her the most is
the core understanding of the brand. This,
in turn, is derived from his/her proximity
to the brand. In this issue’s Special Report,
we decided to raise the magnifying glass
over the in-house design microcosm. We
spoke to various Indian in-house designers
across categories to see what merits and
demerits they see of their position. Do
they feel as powerful as their international
counterparts?