One of the biggest highlights of my career has been working on ART India magazine’s social media under my content studio from May 2018 till January 2021. Published by the conglomerate JSW Group, ART India had no social media presence at that time. Being a journalist, I was initially apprehensive about doing only social media for a magazine, but then I decided to approach it as a mini-magazine. Apart from curating art news from all around the world and Artists’ Takeovers, I created a lot of original content properties for their Insta channel including Insta Interviews (slideshow format interviews), Insta Art Exhibits (specifically curated artworks based on a theme by leading curators), Studio Stories (multipart, longform features on artists’ studios) and others.
The Best Part: They were using pretty much all of the properties, formats, and templates for a long time after I handed over the project to their in-house team.
The Numbers: 17k (highly engaged) followers in less than a year. When we handed over the account to their in-house team in 2021, ART India had 36k followers (after the initial six months, it was all organic growth). Now they have about 72k followers (September, 2026).
Moreover: Within the first year itself, the account had started attracting ‘sponsored’ posts.
https://www.instagram.com/artindiamagazine/
Some glimpses below:
