Work Portfolio

“No one expected me. Everything awaited me.” – Patti Smith

  • The short answer: I write for various publications, including recurring columns.
  • I launch publications from scratch and revamp existing ones. The Floating Magazine is the best example of building from nothing: six years, 100+ interviews, 20+ countries, and a print zine that travelled around the world including some iconic stores like City Lights in San Francisco and magCulture in London. But I’ve done this for others too. At Kyoorius, for example, I helped revamp the print publication editorially, moving it from quarterly to bimonthly, and launched its online editorial platform and various editorial properties.
  • I love research. In 2026, I went all in and created a MASSIVE report ‘Beauty Decoded’ on the beauty industry in India for Campaign India magazine. Read more about the project and my experience here.
  • I build content strategy for brands, mostly in art, design, craft, and culture. I have worked with a few furniture brands, an art education initiative, and a music education startup.
  • I create organisational profiles. I had been doing it in small ways for a few brands over the years, but then the Asia Pacific Transgender Network (APTN) project came to me in 2024 and made it all very substantial. Read about it here.
  • I identify the right creative collaborators for a brand. For Forma, a steel furniture company, I worked with multiple illustrators for various collaborations.