Work Portfolio

  • I write for various publications, including recurring columns.
  • I launch publications from scratch and revamp existing ones. The Floating Magazine is the best example of building from nothing: six years, 100+ interviews, 20+ countries, and a print zine that travelled around the world including some iconic stores like City Lights in San Francisco and magCulture in London. I’ve done this for others too. At Kyoorius, for example, I helped revamp the print publication editorially in 2013, moving it from quarterly to bimonthly, and launched its online editorial platform and various signature editorial properties.
  • I love research. In 2026, I went all in and created a MASSIVE report ‘Beauty Decoded’ on the beauty industry in India for Campaign India magazine. Read more about the project here.
  • I build content strategy for brands in art, design, craft, and culture space. For ART India, JSW Group’s art magazine, I built their social media presence from scratch, growing it to an engaged following of 17k within a year. I’ve also worked with furniture brands including Forma, an art education initiative, and a music education startup.
  • I create organisational profiles. I had been doing it in small ways for a few brands over the years, but then the Asia Pacific Transgender Network (APTN) project came to me in 2024 and made it all very substantial. Read about it here.
  • I identify the right creative collaborators for a brand. For Forma, a steel furniture company, I worked with multiple illustrators for various collaborations — including Mira Malhotra of Studio Kohl who created custom illustrations of the furniture and Kashmira Sarode, who created the maps of the cities featuring the brand’s physical presence in furniture stores.